The requirement was to develop a logo for The Bay Residence, a luxury property situated on Yas Island, Abu Dhabi. The brand should exude uniqueness, minimalism, luxury, and elegance in both English and Arabic. The colour scheme should evoke the calm and sophistication of the sea and beach. Additionally, a tagline reflecting the luxury experience of a sea-facing property is needed, along with a matching element or pattern to serve as the brand›s identity across all marketing amaterials.

The Bay Residence logo features a typographic approach, with the word mark presented in the title case. For the English version, a slightly modified version of the serif typeface Herkings Regular is used, while the Arabic version utilizes the GE Hili Book, chosen for its compatibility with the English style. This typographic selection conveys The Bay Residence as a commercial and serious entity while maintaining a modern and forward- thinking aesthetic.

The colour palette for The Bay Residence is carefully curated to evoke the tranquil ambience of the sea and beach. This blend of colours creates a harmonious balance, with Deep Sea Blue dominating to represent the depths of the ocean, complemented by Coastal Mist, Sandstone Gray, and Pearl White to capture the serene and sophisticated essence of seaside living.

Tagline: "EXPERIENCE THE NEW WAVE of LIVING" Brand Pattern: A seamless golden wave, reminiscent of the waves of the sea, symbolizing luxury, elegance, and the tranquil lifestyle offered by The Bay Residence

Our collaterals are a unified set of materials meticulously crafted to reflect our brands elegance, professionalism, and attention to detail, ensuring a consistent and impactful presence across all touchpoints

The Investor/Brokers Kit comprises stationery and gifts, showcasing The Bay Residence brandˈs sophistication. Stationery items feature elegant branding, while curated gifts reinforce the luxury experience.

Combining print and digital mediums, our campaign for The Bay Residence showcases stunning visuals of the luxury property against Yas Island›s bay. Targeted messaging and engaging content highlight its exclusive features, positioning it as the epitome of luxury living.